On transitions
The team didn't choose you
Daphne Bernicker · 5 min read
A CEO hired by investors arrives with authority on paper and very little influence in practice. The board chose them, but the team didn't, and whatever the résumé says, the people in the building are still oriented around the founder: their habits, their alliances, and the assumptions about how things get done here. The new CEO inherits an organization that has already formed opinions about who belongs.
I have worked with CEOs in this position, and the hardest part is rarely the strategy. Most incoming CEOs can see what the enterprise needs; what they may underestimate is the people work that has to happen in the first months, and how much of their authority will be settled before they have announced anything.
The first job is the team
An incoming CEO arrives with a plan. That plan is a hypothesis about what the organization needs, and the first months are when the CEO tests that hypothesis against the reality of the business and the people who will have to execute it.
Evaluating a team you have just inherited is difficult. You need to understand the culture, establish trust, and determine whether people are in the right roles, and you are forming judgments about people you barely know, often with incomplete or conflicting information. Move too quickly, and you risk losing people you need; wait too long, and informal leaders fill the vacuum, expectations harden, and difficult decisions become harder.
The challenge is to gather enough evidence to make sound decisions while continuing to move the business forward. The people you inherit will influence your strategy, and what you learn about them may change it.
When I am working with a CEO in the first months of a transition, the people come up in our conversations before the strategy does. We go back through what they saw in the meetings: who pushed back, who went silent, what was said in the hallway afterward. We separate what they observed from what they inferred.
We tend to see people as we are. We watch their actions and reactions, and we infer their motives based on what our motives would be if we acted that way: if I had done that, I would have been thinking this, so that must be what they were thinking. A CEO who prizes speed may read deliberation as indecision, and a CEO who leads through intensity may read a colleague's calm as disengagement. The projection is rarely intentional, and it is often present even when people have worked together for years.
For an incoming CEO the risk is higher, because there is no shared history to correct it. You have not yet learned anyone's rules, so your own template is the only one you have. Evaluating the team and the culture honestly requires seeing people as they are: interpreting actions and reactions based on an understanding of that particular person, through the beliefs they are actually running rather than the beliefs you would bring to the same situation. That understanding is built the same way trust is, in the ordinary moments where you observe how each person actually operates.
Some of my work with an incoming CEO is helping them build exactly that understanding: listening for what each person actually believes, rather than what I would believe in their place.
Some of my work is helping the incoming CEO to build trust. The team is reading how you treat the people who were loyal to the founder, how you respond when someone contradicts you, and whether what you said on Monday happens by Friday. It builds that way, in small exchanges, long before the major decisions arrive.
Part of the plan from the first week
The people work is part of the plan the CEO brings in from the first week, not a separate track. The CEO acts on the plan from the first weeks rather than waiting for the picture to be complete, and the early evaluation and the conversations modify it as they proceed, which is how it should work.
What the team is watching is the discipline: whether decisions arrive on a schedule the CEO sets, and whether revisions are made openly when the evidence calls for them. The CEO who changes course because they have learned something about the organization does so with conviction, while the one who revises whenever the pressure rises teaches the team that the plan is negotiable.
The communication that keeps people with you
An incoming CEO may be tempted to say nothing until the plan is complete. But silence creates a vacuum: when people don't know what is happening, they explain it to themselves, and their explanations are worse than any truth. Insecurity festers, and when it goes unanswered it hardens into active disengagement, at which point the strongest people, who have options, begin to use them.
Clear communication doesn't require having all the answers. Telling people "we are working on this and will be able to provide more information at our next meeting" is enough, if it is said consistently and kept. The commitment is to the cadence rather than the content: a CEO who shows up on schedule with a little more information builds more trust than one who waits for the complete answer.
The part that is personal
Deciding who fits and who doesn't means accepting that some people will be hurt by your decisions, and that some of them have been in the enterprise longer than you have. The thing to protect in a transition is respect, and the way to protect it is to keep being consistent and fair while the dislike runs its course. Sometimes leaders who should be making these decisions sidestep them, because they want to avoid hurting people or being disliked, and so they delay or soften the conversations about who fits. Deferring leaves the issue in place and moves the cost. The unresolved questions stay visible to the team: people are never clearly chosen, changes are never clearly made, and the team reads the hesitation. Left too long, the hesitation reads as a leader who never fully committed to the team, and the team responds in kind.
The question worth sitting with: Are the people waiting on your decisions hearing from you often enough, and when they aren't, what are they deciding on their own?
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